A synthetic red dye used to give foods a vivid cherry or strawberry-red colour. Found in processed meats, fish roe, mustards, batters, fruit preparations, and various alcoholic drinks. It has no nutritional value — purely cosmetic. Banned in the US, Canada, and Norway. In the EU, EFSA requires a warning label on products containing it: "may have an adverse effect on activity and attention in children." That warning alone is worth taking seriously, especially for kids' foods.
This additive is authorised to be used in the following 24 food categories:
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